- Challenges and perspectives.
Digital technology is the common denominator for many of the global themes driving today’s businesses. Governments are toppled by social media, consumer behaviours are altered by new devices, and robots talk with us as personal friends. The paradigm shift, from the analogue and manual to the digital and automated, brings new challenges and perspectives on how do business and build competitive advantage. By having an understanding of the global themes, you can better equip your business to navigate this new world and succeed. It’s even better to travel with a partner you trust.
Digital transformation is on everyones lips. Markets and value chains are no longer stable, they are volatile and constantly change. Digital products and services improve customer satisfaction, increase profits and reduce costs. Complacency to stick to the path well-trodden risks your entire business. It’s time to rethink how you’re delivering value to your customers and shareholders.
You’re your own data centre, constantly receiving, processing and sending out information in real-time. From kilobytes per second to teraflops, the increase in processing power to compute real-time events is a key driver to create competitive advantage and build lasting relationships with your consumers. A robust data strategy can rapidly augment your capabilities, create new autonomous services, reduce costs and help your business react quicker to the environment. Inefficiency has nowhere left to hide.
Internet Of Things
The internet wasn’t meant to be constrained by a browser. The view-port just got a whole lot bigger. Connected devices and products are changing how to do business with your consumers. With the proliferation of real-time data points from the internal and external environment, products are expected to work and adapt rapidly within the network of their user. Your brand is the interface.
Mobile devices need no introduction. The phone is one of the eldest in the connected family. With ever increasing global proliferation, reduction in costs of components, the entry barriers to new global markets and growth opportunities are coming down. It is time to consider emerging markets and the importance of an accessible and fast mobile experience for your brand.